TRUST AND CREDIBILITY

Modern marketing is based on long-term relationships and trust between different partners. In this session we explain how trust and credibility is the foundation of a good and growing business. We also help you to create good relationships to your customers and have better business.

Topics of this lesson

• Trust is a good foundation for good business
• Marketing focuses on longterm relation
• Things that create & steal credibility
• Five tips on long-term profitable customer relations
• Quality statement

Related business plan chapters

Based on this lesson, write the following business plan chapters:

• Why does the company exist
• What is the vision?
• What is the business idea
• Main competitors and how we will beat the competition
• Marketing plan