DEVELOPING YOUR MARKETING AND BUSINESS

We explain in this session more deeply and in a more detailed way how to analyze and collect information about your business idea and marketing. This session also helps you to develop your marketing and strategic planning with that information. This session also gives you some good tools for strategic planning!

Topics of this lesson

• Business idea
• Your customers
• Customer analysis
• Your products
• A competitive analysis of a product

Related business plan chapters

Based on this lesson, write the following business plan chapters:

• What is the vision?
• What is the business idea?
• Main competitors and how we will beat the competition
• Marketing plan
• Main targets and goals for the first year/six months