Welcome to NEBA!


Did you know...

...that good sales persons sell benefits not just features. What do I mean with this? People don’t want to buy things because of what materal or size or how much a product weighs – unless these features bring them benefits. People want to buy things that save money, give them more free time or have a longer usage span. All these are benefits. Put your effort on selling benefits!

As a registered NEBA student

  • You have access to our video lessons, exercises and tests
  • You can read the full text of NEBA book "What do you have in your hand?"
  • You have the option of getting a NEBA certificate
  • You have the option of getting personal consultation from NEBA instructors on writing your business plan